We Segment and Package Cannabis/CBD Audiences

Zefyr ID packages and provides the demographic and behavioral data of cannabis/CBD consumers to organizations who want to understand or directly communicate with them.

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ZEFYR ID DATA CAN HELP YOU ANSWER QUESTIONS LIKE:

Who are My Cannabis Customers?

We Package Audiences for You

Zefyr ID uses probabilistic audience segmentation based on fingerprinting to provide the data needed to understand, target, and communicate to ideal cannabis/CBD consumers.

WITH ZEFYR ID YOU CAN:

ZEFYR ID USE CASE EXAMPLES

Know how the cannabis consumers behave in any area individually or as a whole to optimize the positioning of your resources and communication efforts.

Craft and launch campaigns directly to the cannabis/CBD consumers that are best suited help you reach to your campaign goals.

Develop strategies to keep current and potential customers in your area aware of what’s going on at your location based on their behavior and demographics.

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Where are My Cannabis Customers Located?

We Package Audiences for You

Zefyr ID uses location intelligence to help you understand where cannabis/CBD consumers live on a local, state, regional, and national level.

:ZEFYR ID GIVES YOU INSIGHT INTO:

ZEFYR ID USE CASE EXAMPLES

Optimize sales territory selection and product placement by understanding where customers are going and returning to.

Segment audiences by where they live in relationship to dispensaries or any other point of interest in an area.

Understand and communicate to current or potential customers within a distance or area of your choosing.

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Where Do My Customers Buy Cannabis/CBD?

We Tell the Places Cannabis Consumers Frequent

WITH ZEFYR ID YOU CAN STRATEGIZE AROUND:

Zefyr ID makes it easy to understand the most visited cannabis/CBD retailers in any area.

WITH ZEFYR ID YOU CAN STRATEGIZE AROUND:

ZEFYR ID USE CASE EXAMPLES

Enhance sales territory selection and product placement by understanding the locations customers are most frequently going and returning to.

Ensure campaign success by placing digital and traditional advertising in areas with the most popular dispensaries.

Strategize ways to attract customers from other retail locations who exhibit traits and behave like customers that frequent your store.

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How Often Do My Cannabis/CBD Customers Visit and  Return to Retail Locations?

We Show You the Visitation Habits of Consumers

Zefyr ID gives you the ability to see the frequency and volume at which cannabis/CBD consumers stay and return to and retail locations or unique points of interest.

WITH ZEFYR ID YOU KNOW:

ZEFYR ID USE CASE EXAMPLES

Optimize digital advertising, drop-ins, sales calls, and deliveries around the times dispensaries see the most or least visitors.

Measure campaign success around boosts in visitation timing and frequency of cannabis/CBD consumers around key locations.

Strategize ways to keep your current customers coming back to your location and not your competitors’.

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New opportunities and customers enter new markets every day. Learn how to maximize your market advantage with Zefyr.

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Privacy

Zefyr wholeheartedly believes that privacy is a fundamental right that every human, regardless of the connected device, is entitled to.

We are committed to protecting and respecting data privacy. Our privacy behaviors cover the flow of location data from the point of collection to our customers’ platforms. Through our partners’ terms and conditions as well as thorough reviews of their privacy practices we ensure that all our partners who contribute location data to us collect, use, and disclose the location data in compliance with applicable privacy laws and industry privacy standards.

We insist, among other things, on:

  • Proper disclosures relating to the collection of location data

  • User opt-in consent for the collection of location data from mobile devices

  • Respecting mobile device users’ choices and device settings

  • Our customers processing  location data received from us in compliance with applicable privacy laws, industry standards, and their own privacy policies

  • Not directly collecting any location data