Free E-Book: The Zefyr℠ Marijuana Consumer Breakdown v1.0

Free E-Book: The Zefyr℠ Marijuana Consumer Breakdown v1.02018-08-27T18:09:19+00:00

Meet the Marijuana Consumers of America

Zefyr ties individual marijuana consumers, how they behave in groups, and consumer lifestyle traits with the chance of marijuana use. This publication is unlike any in the cannabis marketplace today. Meet the Zefyr Passengers™.

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The Zefyr Passenger™ List

Our Passenger List contains a preview of individual consumers’ lifestyles and insights into purchasing behavior, household size, where they live, education, commuting, and their biggest complaints. All of our consumer groups are organized by their Marijuana Use Potential.

Very High Use Potential

12%+ of the population of this group is likely to use cannabis products including, but not limited to THC-focused products, regularly.

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Big Seed locals are located on the suburban edges of large metropolitan areas. Download PDF to Learn More
Brogue and Branded is a young, diverse group. Many of these locals do not speak English fluently and have moved into their homes recently Download PDF to Learn More
Cultural differences depict Capacity Abodes, a family-oriented market distinguished by multigenerational households. Download PDF to Learn More
City Gritties live in dense city neighborhoods that are characterized by those who have embraced the American lifestyle while holding onto their cultural identity Download PDF to Learn More
Nearly half of locals of Collegiate Cities are enrolled in college, and the remainder work for a college or support services related to them. Download PDF to Learn More
Come Uppers are technogically current and environmentally-conscious in purchases. Download PDF to Learn More
20% of Dining Room Denizens live in duplex or quad homes, and 50% live in older one-family homes. Download PDF to Learn More
Ever Reaching locals are well-educated, even though some of them are still completing their education Download PDF to Learn More
Fam’s All Here locals are multigenerational, multicultural, and multilingual. Download PDF to Learn More
Familias Especiales locals are young, Hispanic families. Download PDF to Learn More
These locals live in culturally rich and diverse communities with a large Hispanic population. Download PDF to Learn More
Just out of the nest, Fledge to Grad locals are just getting to know home economics and self-care skills. Download PDF to Learn More
Taking care of family and home, and following the Hispanic heritage, Free Breathers heavily prioritize spending time with family. Download PDF to Learn More
Liberty Lovers spend money carefully, buying only essential items and necessities. Download PDF to Learn More
Locals in this group are highly-mobile and educated. Download PDF to Learn More
Pathwalkers a unique group with first-time homeowners embracing interests, style, and fun while being responsible for independent living and new marriages. Download PDF to Learn More
Rooted and Eager locals lack higher education, but several have overcome language barriers to earn a high school diploma. Download PDF to Learn More
Slow Strivers are cost-conscious, generic-brand, and bulk-purchase consumers who save up for specific purchases. Download PDF to Learn More
Well-educated, Stem and Bloom locals are climbing the ladder in STEM (science, technology, engineering, and mathematics) occupations. Download PDF to Learn More
Swagger Steppers often make impulse buys and dress to impress because of their image-conscious nature.
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The New Nuclear market is growing very quickly and is primarily comprised of young families living in new, cheap, and suburban homes. Download PDF to Learn More
The World’s Flair neighborhoods feature a rich blend of cultures and are found in densely populated urban and suburban areas. Download PDF to Learn More

High Use Potential

9–11% of the population of this group is likely to use cannabis products, including but not limited to THC-focused products, regularly.

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Cafe Chic locals are most often well-educated, single professionals in the fields of computer, business, legal, finance, and entertainment. Download PDF to Learn More
Environmental conservation and staying in tune with nature is very important to Close and Content locals.
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Dixon Blue is a group found in rural settlements within metropolitan areas. Download PDF to Learn More
DIY Domestics locals’ weekends are appropriately consumed with remodeling and DIY Domestics projects. Download PDF to Learn More
Family Matters locals are slower-paced and family-oriented. Download PDF to Learn More
Most of Greatest Lakers have worked, played, and lived in the same area for many years. Download PDF to Learn More
Metro Marquee locals are price-savvy consumers, but will still shell out for trusted and quality brands. Download PDF to Learn More
Minivan Matriarchies are two-parent, working households save time with services like online banking and outsourced housekeeping. Download PDF to Learn More
Mission Hill locals tend to be busy, overwhelmed, and have long commutes to work.
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Nature Camo’s country lifestyles focus on the outdoors, gardening, hunting, and fishing. Download PDF to Learn More
Pulse Pioneers believe life is for truly living. Download PDF to Learn More
While price-aware, Sale and Savvy locals are still impulse shoppers Download PDF to Learn More
Solo Stars locals are young, educated, and well-employed individuals who rent in lower-density urban areas. Download PDF to Learn More
Family and faith are the cornerstones of life in Tribe and True communities. Download PDF to Learn More

Medium Use Potential

6–8% of the population of this group is likely to use cannabis products, including but not limited to THC-focused products, regularly.

REACH THEM
Amber Wavers are self-employed farmers and home-owners who live in rural markets and have above-average incomes. Download PDF to Learn More
For Arbor Anchors, employment in the forestry industry is common. Download PDF to Learn More
Young couples are drawn to By the Book neighborhoods. Download PDF to Learn More
Culture Connoisseurs are locals who live a lifestyle that includes travel, extensive reading, and support of the arts. Download PDF to Learn More
For Dream Livers , personal time is spent at the opera, benevolence functions, classical concerts, and generally shopping. Download PDF to Learn More
Coupons and discount centers are popular shopping areas for First Name Neighbors.
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Global Gainers live in upscale neighborhoods in the urban periphery of many metropolitan areas. Download PDF to Learn More
Goal Getter’s are well-educated career professionals. Download PDF to Learn More
Growing while Growing’s attention and focus are land-oriented. Download PDF to Learn More
Metro Elite are professionals who live an exclusive and sophisticated lifestyle. Download PDF to Learn More
Mowers and Shakers locals believe in self-sufficiency and rural values. Download PDF to Learn More
Picket Fencers shop in a variety of stores, from upscale to discount, and online, and use the net largely for financial purposes. Download PDF to Learn More
Red, White, and True locals support their local businesses, are patriotic, traditional, and always buy American. Download PDF to Learn More
Scrappy and Happy locals are simple, blue-collar workers who have postponed retirement to maintain their lifestyles. Download PDF to Learn More
These Baby boomers earn a comfortable living and benefit from years of saving and prudent investing. Download PDF to Learn More
Sharers and Savorers are wiser with their money, managing to remain generous while avoiding opulence. Download PDF to Learn More
Though their children have left the nest, the family is a top priority for the rural-dwelling Soil and Sky locals. Download PDF to Learn More
Close to 20% of Soil and Toils are employed in mining, oil and other related industries. Download PDF to Learn More
Sunny Seniors locals are health-conscious, seasonal homeowners, ages 65-74. Download PDF to Learn More
The Joneses are well-capitalized, well-educated, and well-read. Download PDF to Learn More
Time Seasoned locals are highly-educated, financially secure, and retired or nearly retired citizens. Download PDF to Learn More
Showing no signs of slowing down, Top of the Hill residents are now approaching retirement. Download PDF to Learn More

Low Use Potential

3–5% of the population of this group is likely to use cannabis products including, but not limited to THC-focused products, regularly.

REACH THEM
Most of the Military Local labor force is on active duty or civilians with jobs at military installations. Download PDF to Learn More
This is the second-oldest market, but their lower median age makes them much more affluent and active than The Still Kicking. Download PDF to Learn More

Very Low Use Potential

0–2% of the population of this group is likely to use cannabis products including, but not limited to THC-focused products, regularly.

REACH THEM
The Still Kicking locals are retired seniors (with a median age of 71.8 years) who are homeowners. Download PDF to Learn More

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