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/Consumer Spotlight

January 2019

This Week’s Zefyr Consumer Spotlight: Scrappy and Happy

By |2019-01-17T19:56:46+00:00January 17th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Scrappy and Happy About the Scrappy and Happy Scrappy and Happy consumers are simple, blue-collar workers who have postponed retirement to maintain their lifestyle. They own single-family homes in rural locations, generally where their seasonal migration has aligned with outdoor recreational activities. [...]

This Week’s Zefyr Consumer Spotlight: Come Uppers

By |2019-01-10T23:42:36+00:00January 10th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Come Uppers About Come Uppers Come Uppers are a large, diverse, urban outskirts market of young working professionals. They primarily rent homes in multi-unit structures or row houses. 33% of their household occupants are under the age of 35, and 40% of [...]

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