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/Consumer Spotlight

February 2019

This Week’s Zefyr Consumer Spotlight: Mowers and Shakers

By |2019-02-14T22:07:34+00:00February 14th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Mowers and Shakers About the Mowers and Shakers The Mowers and Shakers consumer group believe in self-sufficiency and rural values. They maintain and remodel their homes and are keen do-it-yourselfers. They place a high priority on gardening, especially growing vegetables. Their general [...]

This Week’s Zefyr Consumer Spotlight: Cobalt Collar

By |2019-02-07T21:20:41+00:00February 7th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Cobalt Collar About the Cobalt Collar This group is a mix of semi-rural neighborhoods in large metropolitan areas. Nearly half live in mobile homes with 40% living in single-family homes. These communities are younger and diverse with the highest population of American [...]

January 2019

This Week’s Zefyr Consumer Spotlight: Sunny Seniors

By |2019-01-24T22:10:17+00:00January 24th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Sunny Seniors About the Sunny Seniors The Sunny Seniors consumer group is made up of health-conscious, seasonal homeowners, aged 65-74, living mostly in mobile homes or single-family dwellings. Their neighborhoods are rural/semi-rural and heavily concentrated in areas with warm weather in the [...]

This Week’s Zefyr Consumer Spotlight: Scrappy and Happy

By |2019-01-17T19:56:46+00:00January 17th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Scrappy and Happy About the Scrappy and Happy Scrappy and Happy consumers are simple, blue-collar workers who have postponed retirement to maintain their lifestyle. They own single-family homes in rural locations, generally where their seasonal migration has aligned with outdoor recreational activities. [...]

This Week’s Zefyr Consumer Spotlight: Come Uppers

By |2019-01-10T23:42:36+00:00January 10th, 2019|Consumer Spotlight|

Meet Your Next Cannabis Consumers: Come Uppers About Come Uppers Come Uppers are a large, diverse, urban outskirts market of young working professionals. They primarily rent homes in multi-unit structures or row houses. 33% of their household occupants are under the age of 35, and 40% of [...]

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