Meet Your Next Cannabis Consumers: Mowers and Shakers

Marijuana Consumer Insights from the Zefyr Blog

Meet Your Next Cannabis Consumers: Mowers and Shakers


About the Mowers and Shakers

The Mowers and Shakers consumer group believe in self-sufficiency and rural values. They maintain and remodel their homes and are keen do-it-yourselfers. They place a high priority on gardening, especially growing vegetables. Their general practice of outdoor living includes a variety of sports such as hunting, fishing, motorcycling, hiking, camping, and golf. Mowers and Shakers are self-proclaimed conservatives who remain pessimistic about the near future. Still, they remain profoundly invested in it.

How to Reach Them: Give Them Something to Show Off

Appeal to the social status of this group when communicating your unique brand message. Avoid looking like the other guy by embracing differentiation.

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By |2019-02-14T22:07:34+00:00February 14th, 2019|Consumer Spotlight|0 Comments

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Team Zefyr is dedicated to the actionable dissemination of marijuana dispensary, consumer, and product data.

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