Meet Your Next Cannabis Consumers: Cobalt Collar
About the Cobalt Collar
This group is a mix of semi-rural neighborhoods in large metropolitan areas. Nearly half live in mobile homes with 40% living in single-family homes. These communities are younger and diverse with the highest population of American Indians in the U.S. These consumers are family-oriented and value their traditions. Service, retail trade, manufacturing, and construction industries with higher proportions in agriculture and mining compared to the U.S. average are the common career fields. High unemployment and a much lower median household income and home value leave up to 20% of this population with income below the poverty level.
How to Reach Them: Justify Your Pricing
Whether your pricing is high or low, make sure your overall brand and communication strategy justifies your pricing to these consumers.