Meet Your Next Cannabis Consumers: Sunny Seniors
About the Sunny Seniors
The Sunny Seniors consumer group is made up of health-conscious, seasonal homeowners, aged 65-74, living mostly in mobile homes or single-family dwellings. Their neighborhoods are rural/semi-rural and heavily concentrated in areas with warm weather in the U.S. They are primarily Caucasian and are politically and religiously conservative.
How to Reach Them: Keep It Simple
There is no need to make your brand overly complicated with this group. Stand out by being approachable and simple when describing your offering.