Meet Your Next Cannabis Consumers: Scrappy and Happy
About the Scrappy and Happy
Scrappy and Happy consumers are simple, blue-collar workers who have postponed retirement to maintain their lifestyle. They own single-family homes in rural locations, generally where their seasonal migration has aligned with outdoor recreational activities. They tend to have several vehicles to get around the countryside. They are willing to endure long commutes to work to maintain employment, enjoy cultivating their hobbies, and value spending time with their spouse.
How to Reach Them
Make it easy for this group to understand and interact with your brand by speaking openly about its social, health, or general benefits across multiple media platforms.