This Week’s Zefyr Cannabis Hot Zone is in the Tumalo Neighborhood of Bend, Oregon!
Nestled in the high desert, this Central Oregon location is known for its plethora of outdoor activities and its physically active citizens. Let’s use Zefyr Station to learn more about the cannabis consumers living in the 97701 zip code.
In this zip code, more than 2,100 residents ages 21+ are likely to use cannabis products on a daily basis. This zip is comprised of a mix of younger professionals and older locals approaching retirement making the average age her 39.1 years and the average annual income about $52,378. The top two most commonly sold cannabis products here are flower (at 35.3% of all cannabis products sold) and concentrate (19.8%). Given the mix of retirement-nearing, quality-conscious consumers and younger, price-conscious consumers here, stocking products with a diverse array of quality and pricing is key for dispensaries seeking to adequately address this consumer market. Despite the varying amount of disposable income in this zip code, most consumers here are extremely active, health-aware and environmentally- conscious making outdoor lifestyle and wellness-oriented products with eco-friendly packaging ideal for capturing these locals as customers.