This Week’s Zefyr Cannabis Hot Zone is in the North Tustin neighborhood of Santa Ana, California!
This Southern California location is not far from the beach and has a relaxed suburban vibe. You can use Zefyr Station to get a better understanding of the characteristics of the cannabis consumers who live in the 92705 zip code.
More than 2,200 residents ages 21+ are likely to use cannabis products on a daily basis in this zip code. With a mix of younger families starting out and older families approaching retirement, the average age here is 38.3 years and the average annual income is about $85,468. Concentrates make up 36.5% of the products available here, with edibles (26.9%) coming in second. The diverse mix of very wealthy and blue-collar locals makes understanding regular customers key. Therefore, dispensaries addressing Dream Livers, who make up a third of the population in this area, should not focus on pricing, but rather stocking high-quality and health-beneficial products. Dispensaries who see more blue-collar locals (whose cannabis use is very high here) should maintain price-competitive products and feature Spanish language packaging, advertising, and store communications to address these consumers.