Zefyr Hot Zone: Santa Ana, CA (North Tustin)

Marijuana Data Insights from the Zefyr Blog

This Week’s Zefyr Cannabis Hot Zone is in the North Tustin neighborhood of Santa Ana, California!

This Southern California location is not far from the beach and has a relaxed suburban vibe. You can use Zefyr Station to get a better understanding of the characteristics of the cannabis consumers who live in the 92705 zip code.

More than 2,200 residents ages 21+ are likely to use cannabis products on a daily basis in this zip code. With a mix of younger families starting out and older families approaching retirement, the average age here is 38.3 years and the average annual income is about $85,468. Concentrates make up 36.5% of the products available here, with edibles (26.9%) coming in second. The diverse mix of very wealthy and blue-collar locals makes understanding regular customers key. Therefore, dispensaries addressing Dream Livers, who make up a third of the population in this area, should not focus on pricing, but rather stocking high-quality and health-beneficial products. Dispensaries who see more blue-collar locals (whose cannabis use is very high here) should maintain price-competitive products and feature Spanish language packaging, advertising, and store communications to address these consumers.

Why wait a week? Want real-time insights like these and more on your area at your command? Get Zefyr Station insights like these for yourself!


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By |2018-09-27T17:20:34+00:00September 27th, 2018|Cannabis Hot Zones|0 Comments

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Team Zefyr is dedicated to the actionable dissemination of marijuana dispensary, consumer, and product data.

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