This Week’s Zefyr Cannabis Hot Zone is in the Rolling Hills Ranch neighborhood of Chula Vista, California!
This East Bay location is home to the world-renowned academic institution of UC Berkeley and many of the nearly 42,000 students who attend the university. Using Zefyr Station, we can take a deeper look into the characteristics of the cannabis consumers residing in the 94704 zip code.
n this zip, more than 2,200 residents ages 21+ are likely to use cannabis products on a daily basis. As this location is primarily made up of collegians, post-grads, and graduate students, residents here have an average age of 22.9 years and an annual income of approximately $25,970. Edibles are the most frequently sold cannabis products in this zip and represent 36.7% of cannabis market sales here. Extremely tech savvy, the first online generation (having accessed the internet their whole lives) is strongly represented in this locale’s top demographic groups, and retail locations should consider utilizing online advertising and smartphone-based loyalty and communication tools to effectively engage these customers. Moreover, as these young locals are highly-social, nearby retail outlets, as well as brands sold here, may wish to emphasize the social aspects of their products to optimize customer appeal.